Saturday, 25 January 2014
Hatred Ridicule & Contempt - on Awesomegang
Thanks to authors' and readers' site Awesomegang for today's publication of a full page ad for my debut novel Hatred Ridicule & Contempt, complete with all the links. Click here for a look. Quite a lot of other promising book ads and links on Awesomegang too.
Tuesday, 21 January 2014
Coming to Breweries' Websites Now: the Nanny State
Would the outlet at the Banks’ Brewery be open, I wondered,
on Saturday mornings in the winter? The need to head in that direction for a
small errand had made me think it would be worth finding out. And their website
seemed the obvious place to start.
I found myself looking at an Enter Here page. It was
illustrated by a promising slogan, “Fresh From the Country – the Black
Country”, and a picture of a handpump with a rotating display of their flagship
bitter and mild. But that was not all. There was a dropdown menu. And a
question: “Are you of legal drinking age for the UK? Please tell us what year
you were born in.” The menu asked visitors to select a year, making it
implicitly clear that failure to tick one of the choices would preclude entry
to the site.
Intrigued, I scrolled down to the bottom of the page,
finding some consistent small print. “You must be of legal drinking age to
enter and use this site.” Really? “To find out more about responsible consumption,
visit Marstons PLC.” Beneath the small print was a link to the website for the
charity drinkaware.co.uk.
What sinister invitations could be lurking the other side of
the barrier, I wondered, deciding to click on my year of birth and take the
plunge? Well, the outlet’s opening hours were there as I had hoped, thankfully
including Saturday mornings. A description of each of their beers too. A walk
through the process of brewing. The history of the brewery. And an explanation
of their brewery tours with the catchline “enjoy 3 half pints on us”, although
the tours were seasonal. But nothing more sinister than that. Not even the
chance to order a supply of beer online, let alone an invitation to the next
secret lock-in at one of their tied houses (joke).
So what’s with the demand for age confirmation? Such a pointless
gesture anyway. An underage schoolboy interested in researching local industrial
history, or how water, barley, hops, and yeast can be transformed into beer, is
hardly going to think twice before clicking on an inaccurate age option. And
that’s the kind of prohibited person who might be looking at the site, not
someone in search of illicit online refreshment when it’s quicker and easier to
go straight to the off licence or supermarket.
Not knowing if some draconian EU based legislation might
have been sneaked through on the quiet, I thought of four other favourite ales
and checked out their breweries’ sites. Neither Timothy Taylor, nor Theakstons,
nor Hook Norton nor Purple Moose asked their website visitors to confirm their
age. The latter two were heinously (!) offering beer for sale via online shops.
Both Theakstons and Purple Moose had the drinkaware website link. A brief look
at the JD Wetherspoon site also sailed through without an age confirmation
enquiry.
One impression stood out. Whoever decided to make visitors
to the Banks’ website go through that irritating final step could only have
been following that equally irritating policy doctrine, namely the need to be
seen to be doing something, empty and futile gesture as it was. Will it result
in one single drop of beer not finding its way down an underage drinker’s
throat? Hardly. Would they have put it up because of a legal threat? Equally
hardly (but watch out for the nanny state’s mission creep, now that they have
seen off tobacco displays). Might they have been responding to some busybody’s
nagging? Maybe, even if common sense would have dictated a reply involving long
walks and short planks.
At least the visit to the outlet was worthwhile. Eight top
range bottled pints for £10, from a wide variety including the Wychwood and
Ringwood ranges alongside Banks, Marstons and Jennings, was an offer that beat
the supermarkets hands down. Well done, Banks’ Brewery. But please, take that
silly age confirmation requirement off your website.
Monday, 13 January 2014
The GP Patient Survey 2014: a recipient's view
Early in the New Year a bulky envelope found its way through
the letterbox. The accompanying letter gleefully told me that I was being asked
for feedback “to help improve local healthcare and other services” by answering
questions about my experiences of my local GP surgery and other local NHS
services.
Wondering if the answers would be truly anonymous and
confidential if any recipient chose to cross-check the 10 digit reference on
both the letter and the form, I turned the page. I was advised that my name had
been selected randomly then and invited to apply for any necessary assistance
in 13 different languages, or to request a copy of the questionnaire in Braille
via a special phone number. (Yes, I know…..)
I flicked through the questionnaire to assess the task ahead
of me, and saw fifty box ticking questions. The first section was about “accessing
GP services”, which was fancy talk for making appointments and speaking to
staff and doctors. The old cliché about whether other patients can hear what
you say to the receptionist was dusted down again, closely followed by a
question that appeared to presume that some people make GP appointments by fax
or would prefer to do so.
Over to the “making an appointment” section. “Last time you
wanted to see or speak to a GP or nurse from your GP surgery, what did you want
to do?” One of the six options was “I wasn’t sure what I wanted.” Oh, come on.
To order a large cod and chips, perhaps? Or a pint? Or just seek a few kind
words? (Maybe this was an option for the Alzheimers’ sufferers.)
Now for the GP and nurse appointment section, all about
assessing time given, listening, explaining, involvement and caring, all on a
sliding scale from very good to very poor. All options fairly covered, you
might think, but how interesting it might be to see the GP completing a
parallel patient focused questionnaire on such issues as lateness, paying
attention, courtesy (e.g. not interrupting a consultation to answer the mobile)
and respect for the opinion of a trained professional who might not be giving
the advice the patient wanted to hear?
The focus then switched to the patient’s personal
circumstances. Questions were asked about long term medical conditions before
moving to mobility, ability to wash and dress, usual activities, pain, discomfort,
anxiety and depression. Curiously, none of them carried a “mind your own
business” (or should that be “prefer not to say”) option. The questionnaire
went on to ask if the patient had a “written care plan” before ending up at
question 50 via out of hours services and a brief set of enquiries about NHS
dentistry.
Now, it’s perhaps not entirely unreasonable to conclude that
out of the brave souls who began to complete the document, a fair few would
have given up out of boredom, frustration or annoyance before the last of the
62 questions bore a ticked box. It may be equally accurate to conclude that
those who were sufficiently motivated to fill the whole thing in and return it
would comprise more than a fair share of the complaining classes, leaving the
silent majority to nurse their adjective of choice. So how representative would
the answers be, and how sensible or otherwise in turn would it be to allocate
resources in order to address perceived shortcomings evidenced only by those
answers? Debatable. But it’s hardly likely to bring the questionnaire mania to
an end, even if its sole practical purpose is to demonstrate that “garbage in,
garbage out” is as true a principle as ever.
Wait a minute. Did I just say 62 questions when I started
off with 50? Indeed I did. Well, a government questionnaire would hardly be the
same without the usual collection of diversity questions about personal
characteristics. The normal range was spiced up on this occasion with a few
more covering such topics as how long your work journey takes, your smoking
habits, and your time spent giving support for the infirm. Interesting to note
that while the “male or female” question did not provide a third option,
thereby inexcusably discriminating against the hermaphrodite community, the
orientation question included a curious “other” alongside straight, gay, bi and
prefer not to say. It would perhaps be wiser not to comment further, save
perhaps to note the potential deterrent value of this closing section upon the
incentive to return completed questionnaires. Or to decide whether to laugh or
cry at the thought of the poor souls in the survey brainstorming session
struggling with the duty to report that 26% of the respondents who were both
Buddhist and heavy smokers used their written care plans to help manage their
health day to day and had trust and confidence in their GP surgery nurse
despite not being happy that other patients could overhear what they said to
the receptionist, having made their appointment booking by fax.
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